“Begin with the end in mind”
– The 7 Habits of Highly Effective People
In other words: We should plan everything with clear ultimate goals as our reference points.
Our ultimate goals should serve as a compass with which we set our short-term, mid-term, & long-term goals accordingly. That way, we can be sure that these shorter-term goals will serve as effective building blocks or stepladder that will help us to achieve our ultimate goals.
Lately, I’ve been so caught up with creating more & more handmade jewelry that I failed to set aside some time to review my plans & schedules so I make sure that they are aligned with my goals.
This online article I read on Handmadeology served as a wake-up call for me: The 12 Biggest Mistakes Jewelry Designers Make in Business by Tracy and Robin from flourishthriveacademy.com (especially point #2).
I’m an extremely right-brained person who went to a fashion design school & an art school. Though I read a lot of business books & took some business-related classes in college (to fulfill my GE Requirements), I’m not a naturally effective & organized business mastermind.
Driven by creative impulses, I’ve been designing with no clear vision of who I choose to design for. Blogging-wise, I’ve been writing without any clear vision of who I write for. Which is BAD, bad, BAD!
It’s like floating in the middle of a sea. Letting my creative impulses to dictate what I do is like swimming to this & that direction without any specific destination in mind. I’ll end up near where I started. Unless I choose a specific destination in mind, it’s just a matter of time before I’ll sink.
Some books & articles told me that my ideal customers are a group of people who are very similar to me. So,with that assumption, I decided to create the kinds of things I’d love to wear. This is one the merchandising plans I need to explore further / re-evaluate.
As for blogging . . . I’ve been doing it because handmade business books & online articles say that every craft seller & online retailer need to do it (to increase one’s online presence, and make it possible for one’s customers & potential customers to get to know one).
So, writing whatever I like (such as tons of business-related posts) is probably not a good idea. [Because the people who might want to read my business-related articles are probably my fellow small business owners & craft sellers, not my customers & potential customers].
If I want my customers & potential customers to get to know me better, I should write about the things that inspire me, my working process, tips on inspecting whether a piece is well made or not, and the likes instead.
However, I still want to write business-related posts. But, I might need to write it on a different blog. I’m going to think this over & let you know before the end of this year (next week!)
Wow! How time flies~