This gotta be the most helpful business book I’d ever read so far.
I’ve been reading more than 1 business-related book per month, and I’ve been doing it for the past few years.Wanna know what I find? Most of those books just echo some other books in its genre.
But … this book is different. It’s irreverent, insightful, & refreshing.
Some people might be put off by the bathroom jokes Mike Michalowicz uses to illustrate his points; but, if you can enjoy (or at least tolerate) it, there are tons of great stuffs you can learn from the book.
One of the most important principles the book contains is:
Your business should always begins with you – the entrepreneur.
It should be an extension of you: your values, your principles, your ultimate goals, and so on.
And, you need to find the clients who value the same things you value.
The more synchronized your business is with your values/principles/standards/ethics/etc., the stronger your brand gonna be.
And so, you need to write your own Immutable Laws, which you will refer to whenever you deal with your clients, hire new employee(s) , create new products or offer new services, etc etc. (Read more about it here >>> http://mikemichalowicz.com/what-are-your-immutable-laws/ )
Your Immutable Laws should be highly personalized and resonates with you. It should move you. (None of those generic ones like teamwork, trustworthiness, honesty, yadda yadda yadda. They are too general and too vague. You can find examples of other entrepreneurs’ Immutable Laws in http://mikemichalowicz.com/what-are-your-immutable-laws/ )
To find out your personal Immutable Laws:
Start with what listing the things that makes you mad & the things that makes you happy. And then, find the underlying reasons.
So, what are my (and thus Angelica Brigade’s) Immutable Laws?
They’ll be in my next blog post.